I have no idea what these kinds of promotions are intended to prove. You can surmise from the evidence presented that this will result in no extra Denny's business. That guy who felt entitled to a free steak for no good reason? He won't be back and he won't be missed. That cop who's complaining that Denny's should have organized this better? He's pissed off that he can't just go in and lean on them for a free Denver omelet like he would normally do every day. The waiters got gypped, no one paid for anything and any goodwill that might have been generated was washed away in paranoia over the possibility of rioting over free eggs. And if you've ever eaten at a Denny's you know that the first thing they thought afterward was not, "Hot shit, that was awesome! I can't wait to come back and pay for that!" It was likely closer to, "Oh my lord! Do people do this to themselves regularly?" So, why did Denny's do this to themselves and their community? Hell if I know.
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